Topic For Research Paper in Technology

Topic For Research Paper in TechnologyIn order to write a research paper about Technology, you have to know what the topic is about. Topics in Technology are not like topics in Literature, where you will know what the topic is.Your topic of Technology should be very specific and it should refer to any point of the time, where technology was introduced, or the situation when technology has gone extinct. This will make your topic much easier to write about and a lot easier to read. It will also make your topic easier to read and understand. The key is to make sure that your topic refers to an era in time that is similar to the present time.A point that you should keep in mind is that Technology that lasts longer than a few decades is not interesting, because reading time is a critical factor. If you start with a period that is more than a few decades, then you have too many points to go through, and the text would be extremely boring. You have to write an essay on the topic of Technolo gy that is the same in terms of time.Writing an essay on this subject will give you the inspiration to write an interesting essay, that will be worthy of a higher grade, and of making you popular. Writing an essay on this topic will allow you to learn new things, and it will allow you to find out new things. Writing an essay on this topic will allow you to make your essay look interesting. Remember, you are writing an essay.Writing an essay about Technology that focuses on the relevance of a product will enable you to write an interesting essay. What makes Technology relevant is, that you can look for the future, and where a product is going to. You can look forward to something different, and you can prepare yourself. Writing an essay on this topic will enable you to prepare yourself for the future.When you are writing a research paper on Technology, you have to consider the society that is currently prevailing in the technology, and the society that will be prevailing in the futur e. The society that prevails today will be no where near as advanced as the society that prevails in the future. You have to consider this and make your conclusion based on this information.When you are writing an essay on this topic, make sure that you always have a research paper at hand, even when you are writing the essays. You have to do a research paper whenever you are writing a research paper on this topic. When you are writing an essay on this topic, it will help you get the best possible conclusion. Because you will be looking at a lot of data, and you will be preparing yourself for a whole new world that you are not familiar with, this will help you prepare yourself.Thus, when you are writing an essay on Technology, you should be prepared, and you should be ready for the future. You should be able to show that you have applied yourself to be ready for the future, and that you have been thinking of the future, while writing your essay.

Informative Essay Topics College Students Reviews & Tips

<h1> Informative Essay Topics College Students Reviews &amp; Tips</h1> <p>Your instructor requested that you create a specific schoolwork task alluded to as a useful exposition, and you're fortunate on the off chance that you have specific useful paper subjects. Understudies find that it's too much demanding to choose astounding school article points. </p> <p>If your article is mind boggling and is difficult to dismember, it's a disappointment. You must make a useful paper. You've been given to create a useful paper. Composing an exposition can be hazardous, particularly should you not feel enlivened or can't gather your musings in a legitimate arrangement. </p> <h2> The Benefits of Informative Essay Topics College Students </h2> <p>An instructive paper can show up in numerous structures. Composing a framework isn't required. Picking instructive article points can slow down your creative cycle for a long time, since you simply don't comprehend what things to expound on. Choosing a subject of your composing is an exceedingly significant choice as it impacts different periods of your composition. </p> <h2>The Informative Essay Topics College Students Trap </h2> <p>Select a subject which you could talk about transparently and uninhibitedly, and form the article like you were telling ab out this issue. Try not to mean it is excessively broad, on the grounds that there'll not be any choice to make reference to all points of interest. The absolute best subject for your paper is one which is lined up with your district of study. The perfect subject is regularly the one that you're learned about. </p> <h2> What You Don't Know About Informative Essay Topics College Students </h2> <p>There are a few powerful paper subjects to pick from to complete your secondary school or school task. To shield your subject, you may review the impact of over-burden plan on school grades. Subsequent to reaching numerous greatness understudies from a few universities, our specialists have assembled some of the best educational paper points to permit you to settle on the thought. Without the ideal direction, you may end up picking school article subjects that will neglect to intrigue the affirmation board or increase an opportunity to concentrate in your dream school . </p> <p>If you find that it's extremely difficult to complete the errand yourself, you generally have the choice to employ our expert scholastic essayists of the most extreme evaluation. It's inalienable for every single understudy to have what it takes required to make an amazing useful paper. Composing is rarely straightforward and finding the inspiration to satisfy your instructors will remain an issue. </p> <h2> What You Need to Do About Informative Essay Topics College Students Beginning in the Next 15 Minutes</h2> <p>You can discover more point thoughts by complying with the proposed interface. The best strategy to choose an educational theme is to pick a subject that is fascinating to you. An interesting title underpins the best possible choice of theme. At the point when you find a difficult you are prepared to portray, perhaps the best thought will be to attach the subject to the unmistakable spot or time. </p> <p>It is fundamental to com plete the whole instructive exposition on an epic note in the occasion the writer needs the perusing crowd to recall his splendid considerations and continue looking into the issue. Recollect that a couple of your perusers may utilize the article you're depicting, for instance. </p> <h2> The Informative Essay Topics College Students Stories </h2> <p>Among the entertaining enlightening discourse themes may be the annunciation of an up and coming occasion or a show. You could likewise peruse some notable sites like Quora or Reddit to locate the consuming inquiries. Every once in a while, scanning for enlightening themes may give you a lot of difficulty. Additionally, you'll be in a situation to find the best decisions for your paper, which implies that you could pick just the perfect data, permitting perusers to locate the absolute best conceivable comprehension. </p> <p>The straightforward intends to make the paper is by being aware of the subject. Your paper should be enlightening and give perusers a chance to gain some new useful knowledge. At precisely the same time, it's an astounding influential exposition thought. On the other side, imagining instructive article thoughts will barely be an issue. </p> <p>Ask your educator in the occasion you have any inquiries regarding the subject you have settled on. On the off chance that your educator doesn't give a particular inquiry to talk about, you may need to build up your own. As expressed before there are a lot of themes one can choose from. Underneath, you will find the absolute most interesting points for the up and coming great educational discourse you'll compose. </p>

5 Things You Need to Know About the Glass Castle

Self in Contradiction Essay Examples - Sample Descriptions For Your Self in Contradiction Essay

<h1>Self in Contradiction Essay Examples - Sample Descriptions For Your Self in Contradiction Essay</h1><p>A self in logical inconsistency article is a cunning method to outline one's point without seeming like an average non-acclimating or rather even a requesting author. Utilizing tests from the web, you can show your peruser that you are sensible, yet in addition that you are not anticipating that them should fit in with what you have composed for you.</p><p></p><p>The first thing you have to do is ensure that the examples you use are of acceptable quality. The vast majority of the sites you will utilize don't give any examples that were even attempted. They just give tests which were made by them. This implies the quality is very low.</p><p></p><p>Do not burn through your time with these sites as they normally don't convey any sort of test that has been utilized by others. You should be cautious with your ventures and never purchase tests that you get from the individuals who make them. For instance, in the event that you are searching for edit tests, you need to check with Google the last pages of the web crawlers just as the top pages of the hunt results.</p><p></p><p>You additionally need to take a gander at the sites of the distributers or writers who compose these sorts of articles. In the event that you find numerous occurrences where they have needed to alter their own examples, at that point this is a decent sign that they have worked admirably of editing.</p><p></p><p>Before you pay cash for these examples, you have to recollect that they are not intended to be your own sentiment. These are not your words and thoughts. Your site ought to be dependable and not simply one more item from some irregular author who simply needs to expound on anything.</p><p></p><p>There are such huge numbers of occasions where it is e asy to get these examples on the web, and you should remember that. You should check on the off chance that they can give you the examples that you need before you will be happy with what you get.</p><p></p><p>It is likewise essential to recall that in the event that you will be paying for tests, try not to get the entirety of the examples on the web. Try not to have the option to download from one site as it were. You additionally should have the option to utilize them with no problems.</p><p></p><p>This is on the grounds that you have to ensure that you can utilize the examples that you are getting. It is better for you to be OK with what you are purchasing and being certain that you are not simply squandering your money.</p>

What Everybody Dislikes About Samples of Analysis and Interpretation Essay for Accounting and Why

<h1> What Everybody Dislikes About Samples of Analysis and Interpretation Essay for Accounting and Why </h1> <p>The significant contention for Walmart is it gives work to a colossal measure of individuals, while the little and medium towns likewise gain from a decreased amount of excursions to the local shop. Basicallyan yearly SWOT investigation will spare you from putting some distance between your endeavor, clients, and industry. Consequently, the eventual fate of a local business is for all intents and purposes totally controlled by recognizing the territory where the store is discovered lacking. In the occasion the calculation changes and your site quits positioning, you could dispense with a lot of new association. </p> <h2> Samples of Analysis and Interpretation Essay for Accounting Ideas</h2> <p>For case, if a meta-examination of ebb and flow writing is certainly not an expressed motivation behind your exploration, it shouldn't be tal ked about as a constraint. Depictions of impediments should be expressed in the past tense. Keep the language as simple as the subject licenses. </p> <h2> How to Get Started with Samples of Analysis and Interpretation Essay for Accounting? </h2> <p>The essayist's utilization of an extremely basic style uncovers his own special genuine experiences with these sorts of women. In the event that you are needing a copy of the sonnet to peruse, you can find the total sonnet Diving Into the Wreck'' here. Subsequently, the character of vignettes is reminiscent and puts an impact on the faculties of perusers. The topic of the truth is very imperative to Brook. </p> <h2> Samples of Analysis and Interpretation Essay for Accounting Features </h2> <p>The work investigation should be led as stage one in the enlisting approach. Regardless of whether their organization isn't the absolute best, on the off chance that you really wan the activity, you nee d to manage it as is it. Bookkeepers working for organizations have a great deal of obligations. Going into the meeting, in all probability you won't have any piece of information which bookkeeping programming the supplier employments. </p> <p>After the investigation is led for every budget report at the very same time, the far reaching impacts of operational exercises can be seen on the association's financial condition during the period under survey. All of them has a few changes. There are a colossal number of bookkeeping proportions, all of which traces certain component of the association. The group exhibits the manner in which the factor of bigotry can be overwhelmed by disregarding each other's disparities and aside from each other's flaws. </p> <p>The money related proportions of two organizations might be contrasted with see how they coordinate against each other, however every firm may total all their data not the same as each other in order to draw up their bookkeeping articulations. Without sufficient money a business can't work since loads of the exchanges expect cash to finish them. By and large, if an association is reliably getting more money than it spends, that supplier is believed to be of incredible cost. In the event that it has money close by it can put the money once again into the business so as to create more money and benefit. </p> <p>Consider whether ascribed values should be remembered for the examination and if that is the situation, how they should be dealt with. Consequently, the bookkeeping condition will in any case be in balance. </p> <p>Conversely, a powerless proposition proclamation can debilitate your general investigation since it will cause it to appear as though you can't unmistakably express your contention. Accordingly, the significant aim of budget report investigation is to utilize data concerning the past exhibition of the foundation to have the option to foresee how it will passage later on. You commonly wish to play out a SWOT investigation at the initiation of your vital arranging method or during a procedure revive. There are various types of basic examination an understudy composing a significant audit paper might be mentioned to compose. </p> <h2> The Tried and True Method for Samples of Analysis and Interpretation Essay for Accounting in Step by Step Detail</h2> <p>A income explanation is only one of the fundamental budget summaries for an endeavor or organization. The Customer Analysis area of the organization plan evaluates the client fragments that the business s erves. The data gave shows that there was no increase of fixed resources as the structures were finished in the earlier schedule year. Hence, exchanges between a business and its proprietors must be recorded just as they were between the organization and a totally unmistakable gathering. </p>

Public Policy Essay Topics

Public Policy Essay TopicsMany people like to write their own public policy essays and get paid for it. It's not quite as easy as that, but if you have a strong interest in public policy, the process is not too hard. However, the best way to learn how to write a policy paper is to understand what you're writing. Here are some of the most common writing topics.The first thing to consider when writing a public policy essay is to determine what topic is appropriate. Of course, some topics are better than others. Keep in mind the purpose of the essay: does it focus on anything at all about current events or is it an essay to illustrate your personal understanding of an issue?Start by deciding on the topic and what you want to say. Is it a history lesson? A discussion of the current state of affairs? Or, is it a plea for higher government spending and deficit reduction?Now you can start thinking about writing a solution to the problem. If the topic is more interesting than your actual pro blem then you can use an argument, a discussion, or a viewpoint to solve the problem. You can have a solution that is descriptive, which would explain the problem and put forth your solution in a very concise manner. Alternatively, you can also have a goal that is just about solving the problem. This would include an overall plan that is detailed and would justify why you want to solve the problem in the first place.The second section of public policy essay topics is your motivation. What is your purpose in writing the essay? What do you hope to accomplish by presenting your solution?Then you need to identify your goal. Why did you become interested in this topic? Why should people care about it? Which social issues should it concern and who do you hope to help?These are some of the most common topics in public policy essay topics. Writing the essay can be very rewarding, but keep in mind that not all of these topics are suitable for all circumstances.

The Rise Of The Constantinian Dynasty - 910 Words

Although the rise of Christianity to dominate western religions may have been undeniable, there were key moments that helped secure this position for Christianity. The rise of the constantinian Dynasty was one of those key moments. During the 4th century, Constantine rose to emperor in the west after the death of his father. Never the less, constantinian and his brother in law Maxentius who was also his co-emperor in the west were rivals. There was a lot of hostility between them and a war broke out after years of political backstabbing. Before they met in the battle of Milvian Bridge in 312 AD, Constantine apparently had saw the sign of Christ in his dream. Several years later, Eusebius gives an account in which Christ appeared to Constantine and told him to place the heavenly sign on the battle standards of his army. Armed with this holy power, Constantine destroyed Maxentius and there for becoming the only western Emperor. Although Constantine previously worshipped sol invictus, the Sun God, he started to follow Christianity with devotion. He announced that his victory was from the Christian God and started to adopt policies to advance the cause of Christianity in the empire. Many people claimed that Constantine converted to Christianity simply for political reasons, and that may reasonable played a role. Some people argued that Constantine was baptized just before his death as a political move to help his son become an emperor after him but it was a custom for theShow MoreRelatedChristianity And The Roman Empire979 Words   |  4 Pagesmade a huge impact in Rome. Also, followers of this religion suffered from emperor’s thoughts and conclusion about Christianity. Furthermore, the Christians were in persecution for many years; however, after the emperor Constantine with the constantinian dynasty, everything seems to be effective for the Christians. The long years that took the Christian people to achieve the form of their religion were very challen ging. Yet, the doctrine taught by Christian professors made the roman people that followed

Marketing Strategy Logic for Marketing - Case Study

Question: Describe about A business report and also choose and organisation brand owner offering and marketing a car rental service (firms in this industry rent cars and small commercial vehicles to private users and businesses on short-term basis)? Answer: Introduction Market analysis is related to determine the attractiveness of market and to analyze the opportunities and threats of market as it is related to the strength and weakness of the organization. Car rental organizations rent car to the customers temporarily based on the requirement of the customers. The Car rental company that will be chosen for this study is Abacas Van Hire. It is a leading car rental company at Ferdown in United Kingdom (Abacus-van-hire.co.uk 2016). The company was established in 1993 and it is trading over more than 23 years. The owner or CEO of this company is Dave Wolfenden. The company offers immense vehicles and services, with competitive weekly and daily rate for both personal and business use (Abacus-van-hire.co.uk 2016). The study will demonstrate situational analysis of this company through SWOT and PESTLE analysis. The study will also analyze the competitive advantage and marketing strategy of the company. A STP analysis of this company will also be done in t his study. Furthermore, the study will also include recommendation for marketing mix of the company. Situational Analysis Abacus Van Hire is a leading car rental organization in UK. It provides Vans,Minibuses, MPVs, car and Motorhomes hire for the customers. The company is holding its position for 23 years in the market of UK. The managing director of the company is Dave Wolfenden. The current asset of the company is 12,390.00 (Abacus-van-hire.co.uk 2016). The company is now focused on increasing its car rental facilities for getting more number of customers. The situation analyses of this company will show the internal and external business environment of the company. External Analysis PESTLE Analysis Political Political stability in UK majorly affects the operation of this company by growing its business with minimum political tension. Free trade agreement involved in UK also improves the market of this organization through providing easy penetration strategy where the company can easily enter to new market (Zalengera et al. 2014). The main customer of this company is tourist group. They do not carry their personal car while come to this country as the get the help of such a company who provide car rental service. Therefore, the rate of tourist inclusion in this country has been increased. It has also increase the revenue of the country though the tourism industry. Thus, there is a full support of Government to this car rental company. Economical The GDP of United Kingdom can be shown as 2988.89 USD Billion according to the survey of 2014 (Paterson 2013). Therefore, it can be easily identified that the economy of this country is rising. The economic rise in UK has improved the revenue of this company. They have also gotten financial assistance from various financial sectors because of this economical growth. Social The people of UK are moving towards a new trend while driving for a long journey. They like to have some music and videos while going by car. As this car company provides all those facilities when rents their car to the customer, this is like an opportunity to the company. Technology Rising use of e-commerce in the market of UK has helped Abacus Van hire largely. Through using this technology, this company has given some of their operation responsibilities to the third party company for acquiring more number of customers (Moffett et al. 2014). The organization also uses advance technologies in the car that they rent to their customers. Legal Abacus has increased its growth opportunity by reducing the concern for contravention of its intellectual property as the Government of UK has provided improved intellectual property rights. The company can also take the opportunity of providing more and safer and comfortable cars to fulfill the consumer law. Environmental Cars under rent that are provided to their customers are environmentally sustainable as the always provides new car. They never use such a car whose age is more than 7 years and thus emit less amount of carbon footprint (Bunce, Harris and Burgess 2014). They rent hybrid cars to their customers who love to drive in road by having less sound noise. Figure 1: PESTLE Analysis (Source: Menon et al. 2015) Internal Analysis SWOT Analysis Strength The strength of Abacus Van Hire Company can be found in the integrated software systems that are used for connecting with various booking centers. The cars that this company rent to their customers give extreme leisure to them. The rental rates provided by this company always feed the needs of the customers. The brands of this company are known worldwide. Abacus Company always provides new vehicle to the customers and this vehicles are periodically maintained (Howard 2015). Clients of this company love the care that they get from the joyful employees. Weakness Most of the time, the agents who rent the care to the customers spend their time by checking the cars to be rented. Apart from that, the global positioning system of this company is not adequate as would be necessary and thus lacking the scope of expanding in the market (Lee 2014). Many car rental agreements seem to be incorrect in UK and thus this company face huge issues when rent the car to the customers. Opportunity Abacus Van Hire are looking forward for making long-term rental and leasing of the car and thus increase the profit of the company. Many times, foreign clients ask for chauffeurs, who will drive their luxury car (Guerriero and Olivito 2014). This is like an opportunity for the company as they have efficient chauffeurs with them. Threat The Chaotic traffic of in the road of UK is decreasing the interest of the customers hire for their travelling. There is increasing theft of rental car in UK and thus, it seems to be great loss of revenue to the company. Apart from that, the company is facing an increasing competition from their competitors like Alamo Rent a Car, Apex Car rental, Avis Rent a car UK, Budget Car hire, Car hire OK (Abacus-van-hire.co.uk 2016). Figure 2: SWOT Analysis (Source: Shaheen and Cohen 2013) Competitive Advantage (USP) Factors Abacus Van Hire Apex Car rental Alamo Rent a Car Market Share 37% 21% 19% Top orders 11000 7500 6000 Market growth (2011-2015) 19% 16% 13% Number of competitors 7 10 10 Average Profit (2015) 5464 4894 4500 Table 1: Competitive Advantage (Source: Magretta 2013) Unique selling proposition describes the unique value of the company for which it is different from other company. The unique selling proposition of Abacus Van Hire is To Provide Best Leisure to the Customer. According to Conejero, Jordn and Sanabria-Codesal (2014), the company provides huge scope to the customers to choose cars from their fleet of 300 vans, trucks, minibuses, cab, motorhomes and trailers. On the other hand, Czerny, Shi and Zhang (2015) opined that the competitor company like Apex Car rental is not that much able to provide variety of car to their customers. Apex Car Rental Company is not able to provide wide range of Cabs to their customers. Thus, the customers of Abacus Van Hire are rapidly increasing than their competitors company and they are able to rent more number of cars to their customers. In this way, the average profit of Abacas Company is higher than their competitor company. According to Shaheen and Cohen (2013), Abacas Van hire provide huge discount to the customers on renting the car. They usually provide 14%-15% discount on online booking of car renting. Through this unique selling proposition, the company has gained huge portion of market share and this market share is too much high than their competitor company. On the other hand, Czerny, Shi and Zhang (2015) suggested that the joyful employees of this company are always engage in serving the customers. They always keep in touch with existing customers and find new customer through the referrals of existing customer. Thus, the booking order of cars that this company gets is much higher than their competitor company. BCG Matrix Figure 3: BCG Matrix (Source: Palia, De Ryck and Mak 2014) The position of Abacas Van Hire Company can be viewed through Boston Consultancy Group Matrix (BCG Matrix). This matrix shows that cash required for rapidly growing business comes from the companys other units that are at more mature stage. This matrix also shows the product of the company, which are declining in the market. Dog The products in this stage have low market share and low market growth. Thus, this stage does not consume any money and also does not earn any money. It has been found that car like Ton Dropside has no market growth and thus the market share of this product is also low (Talebian 2013). The customer does not like this car because of its high weight and maximum consumption of diesel. Therefore, the Abacas Van Hire Company has decided to wrap up this car. Question Mark It has been found that van Small and Crewbus LWB have huge market growth but the market share is very low and thus it results in large net cash consumption (Abacus-van-hire.co.uk 2016). Although this carhas high potential to gain market share but if this cardoes not succeed within a certain period of time then it will be in the Dog stage. Stars The car like MWB Hi-Top has huge market growth and thus consume large amount of money but on the other side, it also has high market share and for this it earns lot of money. It this car can retain its market share then it can be cash cow and be the market leader. Cash cow As the leader of the market SWB Standard 18 cwt, Maxi Mover, Crew us MWB exhibits return on assets and thus, it is greater than market growth by earning huge money (Abacus-van-hire.co.uk 2016). The earning collected from this unit are provided to manage the consumption of money for the car in Question Mark stage. Marketing Strategy Vehicle Hire Reception Centre In order to connect with more number of customers, Abacas van hire has opened some new vehicle hire reception centers in Andover. This centre is especially established for meeting the huge demand of truck, vans, cars and minibuses (Lovelock, Patterson and Wirtz 2014). The company is also hiring huge number of staffs for taking care of this reception centre. Pricing Strategy One of the more important strategies of this company is that it rents high valued car to the customers with an affordable price (Kapferer 2012). Apart from that, the company also offers large discount on online booking of the cars. The customers also get discount on pre-booking the cars. Target Strategy The company majorly targeted the tourist groups who come from different countries. The tourists do not take their cars when come to another country therefore; they need cars in rent while go for an outing. Hence, the company mainly targeted tourist groups. Advertising Strategy In order to reach mass customers, the company use social media advertising. The customer can see the facilities provided by the company in their social media profile and put an order if become interested to hire the car (Scott 2015). The company also uses market campaign for getting close interaction with the customers. Thus, they can better convince the customers in taking their service while going for an outing. Segmentation, Targeting and positioning Segmentation, targeting and position are the tools for aligning the product and services with right customers. The fundamental practice in this strategy is that every product offers different values for different customers. Segmentation, targeting and positioning jointly comprise there stages. In the first stage, the company determines the types of customers who will be interested in the existing market. In the second stage, the company determines which customers are to serve first. In the third stage, the company is focused with providing unique product to the customers for meeting different needs. Abacas Hire Van has adopted the following segmentation, targeting and positioning strategy: Segmentation The focus of Abacas Hire Van in this stage is to find out customers with different needs. In car rental market, some people want car, which are of high speed, and some people want car, which provided more safety (Osborne, Radnor and Nasi 2013). Based on the different needs of the customers, this company has segmented its market according to following criteria: Demographic Abacas Van Hire has segmented their customers according to age, gender, income and marital status. It has been seen that the age group between 18-55 can afford the car rent for their travelling and therefore, it will be better for the company to choose this age group. The company will also segment customers who hold a good job so that they can afford the expense for car rent (Pride and Ferrell 2016). On the other hand, it has been found that mostly male groups are interested in going out for travel and therefore the company will mostly segment male customers. The other segment that will be most preferable for this company is married couple. Life stage The customer who likes luxury life style will be the customers of this company. In this segment, youth generation will be selected who have interest in travelling but have no car with them for travelling. Businesspersons will also be segmented, as they need trucks for delivering the products to the customers. Behavioral In this segment, Abacas Van Hire will select their customers who want to travel by high quality car. The customers who are aware of brand loyalty will be the customers of this company, because the company usually provides car from renowned car company (Webster and Lusch 2013). Target In this stage, the company will decide which segment to choose as their target customers. It is all about specifying the segmented customers and selecting most attractive customers. Abacas Van Hire will mostly select the tourist group of UK. The tourist people do not usually take their car when travelling in the foreign country (Achrol and Kotler 2014). Therefore, they need to take car by rent when go out for an outing. Thus, this company will better serve these kinds of customers. On the other hand, the company will also target those customers who will be interested in making frequent holiday. In such case, the people who do not have their own car will be needed to hire a car form a car rental company. Therefore, the company will be able to meet the requirement of these types of customers. The company can also target business owners who need trucks in rent for delivering their products to the customers. Married couples are very much interested frequent travelling in their holidays and thus, they need sophisticated cars for their travelling. Hence, the company can also target these customers group. Many logistical companies can also be the target of this company because they need many vehicles for delivering goods in different countries. Thus, the company can better serve these logistics company through providing trucks and cargos that gives extra mileage (Christopher and Peck 2012). Positioning Abacas Van Hire is renowned for providing best vehicles and services with a very competitive weekly and monthly rate. They rent car both for business purpose and for personal use. The company is reputed for its quality service and excellent price. One of the most important competitive advantages of this company is that it provides car with a very less price. Almost all kinds of customers will be able to afford their car. The company will be better position their service if they offer discount on pre-booking of cars by the customers (Scott 2015).On the other hand, people need various accessories when going out for travelling like sack trolley.Hence, if the company starts to provide sack trolley it will be advantageous for them. The company can provide free onsite parking and 14 hrs vehicle assistance for the assistance of the customers. It will enhance the reputation of the company and attracts more customers. Segmentation Age: 18-55 Life style: Luxury Life style Behavioral: Want to travel by high quality car, have brand loyalty Targeting Tourist Group Married Couple Businessman having logistic business Positioning Safe car Environmental friendly car Affordable car rent Excellent customer service Table 2: STP analysis (Source: Armstrong et al. 2014) Smart Target SMART TARGET Specific The sales executive, marketing executives, staff and administrators will be involved in serving the customers The staff will be available for 24 hrs in serving the customers Provide more discount on service for collecting huge customer group Providing more comfort and safety to the customers The customers will be more satisfied while get 24 hrs excellent services from the staffs Measurable The market share will be increased by 30% within the first quarter of goal implementation Decreasing the distortion of car in a significant rate Implementing safety measures for the customers while travelling by car Attainable Company will ensure all the employees are aware of the safety measures while serving the customers Staffs will be provided with training for precisely serving the customers while offering self-drive car Chauffeurs will be given instruction in a regular basis, as they will be responsible for driving the cars of customers. Employee will be agreed with all the term and conditions of the organization Realistic Providing training to the employee is realist as it is within the budget of the organization Providing regular instruction to the chauffeurs is also realistic as it needed for proving a safer journey for the customers Timely The company will aim to achieve their aim within 2 years There will be a yearly checking system to measure whether the aims are actually meeting or not. Table 3: SMART target (Source: Kumar and Rajan 2012) Recommendation on Marketing Mix Product Though the company provides a wide range of car in rent to the customers, the company lacks differentiated product. It is recommended for the company to provide differentiated product or service to the customers for earning more profit. The company can launch various spare part and accessories for assisting the people while facing vehicle break down in the middle of the road (Litman 2014). They can also provide numerous types of machine related to car in making new car of another company. Place Abacas Van Hire can open their office within some popular retail supermarkets where the customers can avail the car rental service. The company should also open some new outlets in famous cities of UK so that premium customers can avail the rental services. On the other hand, it will be better if the company open some franchises in rural market (Payne and Frow 2013). It will help the customers of rural market to get the car rental service of this company without facing any difficulties. Promotion The promotional strategy of Abacas Van Hire will cover all the tactics of marketing communication. The company will use the personal selling process in their promotional strategy. In this process, the company will directly meet with the customers and convince them to take their car rental service. They can also use advertising strategy for promoting their service. They will use advertisement tools like TV, Newspaper, Website and Social Media. On the other side, they can also use the use of Whatsapp Messenger, where the customers can directly ask about their service to the company (Scott 2015). It will help the company in reaching mass market. The company will use public relation strategy where it will provide various attractive discount and offers in the car rental service to make a close relation to the customers. Pricing Abacas Van Hire Company will actually use two type of pricing strategy. The first one will be Market-oriented pricing and the second one will be value-based pricing. In Market-oriented pricing, the company should set their price for the service based on the market value and the prices of their competitors. This pricing strategy should be set for all kind of customers form middle level to high level (Gummesson, Kuusela and Nrvnen 2014). On the other hand, the company should also use value based pricing, in which it will set the price based on the perceived value and actual value of the service. This pricing strategy will be set for high-end customers, as they always want to hire high quality cars. Figure 4: Marketing Mix (Source: Grnroos and Voima 2013) Conclusion While concluding the study, it can be said that Abacas Van Hire is a poplar car rental company in UK who provides cars to the customers in rent. The company has 300 varieties of cars. The most popular cars that this company provides in rent are MWB Hi-Top, LWB Hi-Cube, Ton Tipper, Maxi Mover and Crewbus LWB. Free Trade Agreement of Government helps the company in easily entering in new market. Changing trends of the customers to travel by luxury car help the company expanding their business. Integrated software systems of this company helps in easily connecting with various car-booking centres. However, increasing theft of rented car seems to be a threat to the company. The competitors of this company are Alamo Rent a Car and apex car rental. The company provide huge rate of discount to the customers on online booking and pre-booking of car. Thus, this company gains higher market share than their competitors. Abacas Van Hire Company specially will target the tourist group as their cu stomers, as they do not bring car with them while come to another country. Therefore, they will definitely rent car from this company. It is recommended for the company that they will launch different service like providing spares part and machine for the cars. The company should also use Market-oriented pricing and values-based pricing for their service. Bibliography/Reference List Achrol, R.S. and Kotler, P., 2014. The service-dominant logic for marketing.The service-dominant logic of marketing: Dialog, debate, and directions,320. Admin, W., 2016.Abacus Self Drive Van Hire - About Us. 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